Marketing Manager

Job Title: Marketing Manager

Location: Canggu, Bali, Indonesia

Reports To: General Manager / Owners

About Us:

Serenity Eco Guesthouse and Yoga is a renowned sanctuary located in the heart of Canggu, Bali. We offer a tranquil escape with eco-friendly accommodation, a dedicated yoga shala, and a vibrant community atmosphere. Complementing our guesthouse is our Alkaline Vegan Restaurant, serving delicious and nourishing plant-based cuisine. We are committed to sustainable practices, holistic well-being, and providing an exceptional experience for our local and international guests.

Position Summary:

We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts across Serenity Eco Guesthouse and Yoga and our Alkaline Vegan Restaurant. The ideal candidate will be a creative, results-oriented individual with a passion for wellness, sustainability, and plant-based living. You will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, drive bookings, and enhance guest engagement for both entities.

Key Responsibilities:

Strategic Marketing & Planning:

• Develop and implement annual and quarterly marketing plans aligned with business objectives for the guesthouse, yoga shala, and restaurant.

• Conduct market research to identify trends, competitive landscape, and target audience insights.

• Define key performance indicators (KPIs) and regularly track, analyze, and report on marketing campaign effectiveness.

Digital Marketing:

• Manage and optimize our online presence across all platforms, including website (SEO/SEM), social media (Instagram, Facebook, TikTok, etc.), and review sites (TripAdvisor, Google My Business).

• Develop and execute engaging content strategies (photos, videos, blogs, stories) to highlight our unique offerings, eco-friendly practices, and community events.

• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to drive targeted traffic and conversions.

• Oversee email marketing campaigns, including newsletters, promotional offers, and guest communication.

• Explore and implement new digital marketing technologies and trends.

Content Creation & Management:

• Lead the creation of high-quality, on-brand marketing collateral, including brochures, flyers, menus, and in-house signage.

• Coordinate professional photography and videography sessions to capture the essence of our property and offerings.

• Maintain consistency in brand messaging and visual identity across all communication channels.

Social Media & Community Engagement:

• Actively manage and grow our social media communities, fostering engagement and building brand loyalty.

• Respond to comments and messages in a timely and professional manner.

• Identify and collaborate with relevant influencers and content creators.

Public Relations & Partnerships:

• Develop and nurture relationships with media outlets, travel bloggers, and local businesses.

• Identify and pursue strategic partnerships to expand reach and attract new guests.

• Manage press inquiries and facilitate media visits.

Promotions & Campaigns:

• Conceptualize and execute creative marketing campaigns and promotions for special events, yoga retreats, restaurant specials, and seasonal offers.

• Collaborate with the Reservations and Restaurant teams to ensure seamless execution of promotions.

Analytics & Reporting:

• Monitor and report on website traffic, social media engagement, booking conversions, and restaurant footfall.

• Provide regular reports to management with actionable insights and recommendations.

Budget Management:

• Manage the marketing budget effectively, ensuring optimal ROI on all marketing activities.

Qualifications:

• Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field.

• Minimum of 3-5 years of proven experience in a marketing role, preferably within the hospitality, wellness, or F&B industry.

• Strong understanding of digital marketing channels, including SEO, SEM, social media marketing, email marketing, and content marketing.

• Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights).

• Excellent written and verbal communication skills in English.

• Creative mindset with a keen eye for aesthetics and design.

• Ability to work independently and as part of a team in a fast-paced environment.

• Strong organizational and project management skills.1

• Passion for health, wellness, yoga, and sustainable living is highly desirable.

• Knowledge of the Bali tourism market is a plus.

What We Offer:

• Competitive salary and benefits package.

• Opportunity to work in a beautiful and inspiring eco-friendly environment.

• Be part of a passionate and dedicated team.

• Opportunities for professional growth and development.

• Access to yoga classes and healthy meals.