Incorporated in 1986, PT Matahari Putra Prima Tbk (MPPA) operated, in addition to retail, a number of successful subsidiaries engaged in the investment, general trading, restaurant and other services. Its modern retail businesses are focused within the Fast Moving Consumer Goods (FMCG) industry through its Hypermart, Foodmart and Boston Health & Beauty formats.
Hypermart
Hypermart provides more than 60,000 top quality items at competitive prices in a promotional environment supplemented with good customer service. The growth of this format continued in 2013 with a record 19 new stores and over 20 additional planned for 2014. With the largest footprint among the hypermarket retailers in Indonesia, Hypermart is further establishing its strong brand reputation, now in over 60 cities.
Foodmart
Foodmart underwent a format enhancement in store layout and product assortment in 2013 with a refined focus to provide a better shopping experience. Selected stores were rebranded to Foodmart Gourmet establishing a heavier product concentration on select high quality prepared foods, international foods along with a broader selection of fresh produce, all to a positive response.
Boston Health & Beauty
Boston Health & Beauty is a chain of 94 stores operating as a distinct complement to Foodmart and Hypermart stores in providing a wide range of over-the-counter health care products, home health equipment and beauty products.