PT. Rodeo Kerta Kencana is a private company established in 1983 involved in garment retail business. RODEO trademark patented and became one of the first local fashion brands that offers a wide range of ready to wear apparel targeting men and women at the age of 20 up to 30 years of age. Currently we are serving over 200 stores and counters almost all over Indonesia.
The origin of RODEO is taken from an American event which symbolized toughness, competitive and skill. RODEO as a brand name is also used because of the influence of western countries in 1980s in fashion and economy.