By 1989 Ramayana has become a retail chain, consisting of 13 outlets and employing a total of 2,500 workers. They variety of products sold has also became more extensive to include household necessities, toys and stationeries. Soon enough, in 1993 one stop shopping center was implemented in every Ramayana store due to the extensive product range and affordable prices.
Ramayana continues to provide working-class Indonesians living on islands across the archipelago with the most modern trends and styles, at reasonable prices. Ramayana champions a triune of QUALITY-SERVICE VALUE, and attributes its continued success and steady expansion in the past four decades to its appeal. Customers