During its establishment and development, Indomaret believe in these:
Vision
Becoming a national asset in the form of retail franchise network that excels in global competition.
Motto
Easy & Economical
Culture
Upholding the values of iNTEGRITY consist of TRUTH and HONESTY, FAIRNESS, collaboration, rapid growth through ECONOMIC INNOVATION, and CUSTOMER SATISFACTION both externally as well as internally
Essence
Embracing better living with a smile of sincerity.
History
Originated from the idea to facilitate the provision of employees’ basic daily needs, a store, known as Indomaret, was established in 1988. As the store developed, the Company were interested to further explore and understand the consumers’ various needs and shopping behaviors. Hence, several employees were assigned to observe and examine the community’s buying behavior. It was concluded that people would rather shop in modern stores due to more choices of quality products, fixed competitive prices, as well as comfortable atmosphere.
With knowledge about consumers’ needs, store management skill, community’s shifting shopping behavior towards modern outlets, came forth the desire to further serve Indonesia nationwide. This was realized when Indomaret were registered as a legal entity, PT. Indomarco Prismatama, with a vision of “becoming an excellent retail network” and emphasizing on the “easy and economical” motto.
In the beginning, Indomaret were designed in the vicinity of consumers’ residential areas, providing a variety of basic and daily needs and serving a wide range of general public with an area of about 200 m2.
As the market continues to evolve, more outlets are established in various residential, commercial and tourism areas. This enables Indomaret to learn how to operate a larger-scale retail network and to gain a more complex experience.
With the knowledge and skills to operate a large-scale retail network, the management are committed to turn Indomaret into a national asset operated by excellent Indonesians. As national asset, we are eager to contribute to the people of Indonesia through franchise business and to compete globally. Therefore, the vision tranformed into “becoming a national asset in the form of retail franchise network that excels in global competition”.
Indomaret’s franchise is the pioneer in Indonesia. The public response was very positive, leading to an ever increasing number of Indomaret franchisees. The company also gained government recognition through the “Top Indonesian Franchise Company” award in 2003. This kind was the first ever granted to minimart companies in Indonesia and until now we are the sole recipient.
At the moment, Indomaret are growing very rapidly, with more than 7,469 outlets in Java, Madura, Bali, Sumatra and Sulawesi, consisting of 40% franchised and 60% Company-owned outlets. Most of goods supplied to all stores are distributed by 17 distribution centers that provide more than 4,800 different products.
Today, Indomaret’s position in retail market is strengthened by the presence of Indogrosir, a subsidiary focusing on wholesale business.